Not so Down To Earth: How Netflix’s ‘Down To Earth with Zac Efron’ has literally crashed our sales
Like everyone else, at Down To Earth we LOVE to Netflix and chill, especially using Down To Earth’s CBD products to really relax and get in the mood!
And we also love Zac Efron. How could you not – I mean Hairspray, right?
But, as much as we love Netflix and Zac Efron, they’ve inadvertently caused a massive crash in our sales. Oops.
You might be scratching your head and wondering how on earth Netflix and Zac Efron have done this?
Well, in 2020 Netflix released a docu-series called “Down To Earth with Zac Efron” that explores important topics such as wellness, nature, sustainability and nature. It’s a great series to Netflix and chill with!
Then, in late 2022, Netflix released season two of “Down To Earth with Zac Efron: Down Under”. While we love anything that showcases incredible Australian landscapes and Indigenous Australians’ voices, unfortunately the release of season two has led to a crash in our sales.
Why is that?
Well, before season two of “Down to Earth with Zac Efron: Down Under” was released, our Down To Earth CBD website came up as the first listing in Australia if you searched “Down To Earth” in Google.
This meant that we were getting a ton of wonderful customers like you landing on our website, looking for our range of premium CBD products.
We rely on word of mouth: for a small, family owned and operated business, there’s no better recommendation for a business than one from a family member or friend. It’s the most powerful way a business can grow a customer base.
It’s not hard to understand why either – you trust your family and friends more than an advertisement or a blog or an influencer.
And having potential customers find our website easily by typing a quick search into Google is critical to our business operations. In fact, around twenty per cent of our business sales happened because customers searched “Down To Earth” in Google.
So when news of season two of Netflix’s “Down To Earth with Zac Efron: Down Under” was released, whenever anyone in Australia searched for Down To Earth, our website was pushed to 45th position.
Yep, that’s right, 45th position!
We all know that if you’re searching for anything on Google, you’re not going to scroll through the 5th page of web results to find the one you want!
So because of this, our business has taken a big hit. As a small business, one that’s family owned and operated, we simply can’t compete with a massive multi-national behemoth company like Netflix.
No matter what we do, it’s just not possible.
And we get it – from time-to-time when new brands are created that have the same or a similar name to already-established brands, there might be some inadvertent brand visibility competition on search engines.
But a twenty per cent drop in sales for a small family owned and operated business really hits hard. Our Down To Earth team is a family – we love and value our team members because without them, we wouldn’t be able to bring you our range of premium CBD products.
Unfortunately, however, if our sales don’t improve, we’ll have some really tough decisions to make.
So what are we asking you to do?
At Down To Earth, we’re incredibly grateful to our customers for your ongoing support. We’ve been able to grow our business and provide secure jobs to our great team of people thanks to you, our loyal customers, who continue to buy our products and recommend us to people in your networks.
And we know our products work. We’re proud to produce only premium quality CBD products that help people with all kinds of issues ranging from anxiety, hormone imbalances or irritable bowel issues to just wanting help relaxing on Netflix and chilling!
We’re also proud of our almost 5000 independently verified customer reviews with a whopping 4.73/5 rating.
So if you love Down To Earth’s CBD products, please help spread the word to your family and friends by passing on our website, sharing our social media pages or just recommending people search for “Down To Earth CBD” on Google.
Zac Efron may have the ability to simply go live in nature and relax, but for most of us it’s not possible with our jobs and lives, though what we can do is turn to the wellness products from Down To Earth to help us find a grounding connection and balance.
With your help, we can keep bringing you and your loved ones Down To Earth’s premium CBD Oils, CBD Gummies, Medicinal CBD balms and CBD Skincare to help you find your slice of peace, calm and wellness.
If you’re wanting to feel the warm and fuzzies, all you need to do is keep supporting our business by stocking up on Down To Earth’s premium CBD products and telling your loved ones about us.
Then all that’s left to do is getting into the zen zone – like Netflix and chilling by taking Down To Earth’s CBD products while you watch “Down To Earth with Zac Efron”!